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angry customers

The A.R.T. of Dealing with Angry Customers

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I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone...
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

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If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

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Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
mirror image

Being a Mirror Image of the Customer

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On this week's episode of On the Mark, Mark Tewart discusses the idea of being a mirror image of the customer. Mirroring things such...
recalls

How to Turn Recalls Into Positive Customer Experiences

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Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving...
phone-up

Why You Need to Master the Phone-Up

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 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search...
phone calls

Phone Calls: The Good, the Bad, and the Exceptional

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Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

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Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing...

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How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
customer experience

Five Essential Customer Experience Metrics That Will Help You Retain Buyers...

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How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to...