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invoice

What to do When Customers Want to Buy for Invoice Price

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On this week's episode of On the Mark, Mark Tewart, author and President of Tewart Management Group, talks about what to do when a...
sales process

Gain Control of the Sales Process

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The sales industry hadn’t innovated for decades before I created what’s called Information Assisted Selling. It’s trademarked and a codified way of selling—the ultimate...
drive

Talking During the Demonstration Drive

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Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to...
language

It’s Time to Amp Up Our Language

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Old sales language doesn't work on today's hyper-informed customers like it used to. On today's episode of Kain & Co., David Kain talks about...
sales process

What’s Bogging Down Your Sales Process?

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Most customers probably aren't ready to complete their car buying journey online, but they are trying to save time. On today's Tip of the...
walk around

What to Say When Customers Say, “We Just Want to Walk...

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On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve...
David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

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As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the...
trial closes

Are Trial Closes Right for You?

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On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using...
communicator

Becoming a Master Communicator

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Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
technology

Technology vs. Human Connection: Which One Does Your Dealership Need?

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There's no question; technology is a boon to dealerships. Big data, mobile apps, social media--there are countless ways that tech smooths the car buying...