Tag: customer experience
What Customers Actually Want in the Waiting Room
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
Creating a Comfortable Environment for Your Customer
On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.
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CBT Automotive Newscast for February 6, 2020
Today on CBTNews.com - Thursday, February 6th, 2020:
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, "The Cult...
What’s in it for You?
What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your...
What is Unconscious Bias and How to Prevent it from Disrupting...
To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers
It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
Assessing 5 Major Auto Retail Trends with Steve Finlay, Editor of...
In years past, a common criticism the auto industry has faced is that it’s stuck in the past or slow to innovate. However, industry...
The Importance of Stopping the Clock
Things like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of...
Why Are Service Departments Still Not Texting?
Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
