Tag: customer experience
The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz,...
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
The Many Ways CDK Global is Supporting Their Customers Through COVID-19...
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Hickey, Executive Vice President of North America Customer Experience for CDK...
Customer Satisfaction Increases but Detriments Expected Due to COVID-19
Earlier this month, J.D. Power released its 2020 Customer Service Index (CSI) Study, which found that customer satisfaction has risen for the fifth year...
Increasing Product Sales By Training Your Sales Department
On today's Tip of the Day, Becky Chernek talks about how educating your entire dealership on the products you have for sale can increase...
Ways to Convert on the Walkaround in the Service Drive
When a customer arrives for a service appointment, the check-in process is expected to be smooth, fast, and painless. Having already set an appointment,...
How Can Franchise Dealers Compete With Industry Disruptors Like Tesla and...
With vehicle prices climbing higher and higher, taking measures to sustain profitability in the dealership is more important now than ever. And there are...
How CDK Global is Strengthening Opportunities for Women in the Automotive...
At NADA 2020 in sunny Las Vegas, host Bridget Fitzpatrick was joined on the CBT Stage by John Hickey and Kathy Gilbert from CDK...
Selling the Car Buying Experience: Five Ways to Better Engage Customers
Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...
Creating a Video Culture at Your Dealership
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using...
Does Salesmanship Equal Showmanship?
Elevate your sales pitch by improving your presentation and demonstration as well as your excitement and enthusiasm. On today's Tip of the Day, Mark...
