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dealer

How software innovation companies are reimagining automotive retail

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to...
ICE vehicles

ICE vehicles are most common choice among consumers, they deserve our...

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Headlines on Tuesday, November 16 sought to command attention from consumers in the market for a vehicle but from two very different perspectives. Dodge unveiled...
digital retailing

Digital retailing is STILL not plug-and-play

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The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
loyalty marketing program

How to communicate with customers while working with less inventory

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working...
reviews

Are high prices prompting bad customer reviews?

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If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And...
Gole

How to improve your car dealership’s online retailing strategy – Lissette...

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Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle...
Lewis

Auto retail expert David Lewis on selling more customer pay revenue

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For over 30 years, David Lewis and Associates has been taking dealership sales and service to the next level. On today’s show, we’re pleased...
Hyken

10 things that can harm your relationships with customers

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I'll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he...
experience

Sell on experience vs. brand, to beat inventory shortage

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With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand?...
Bickart

OfferLogix EVP Aaron Bickart on the importance of offering a seamless...

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At the dealership level and more importantly online, consumers want to get to the bottom line and want their payments to be exact. This...