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Jen Suzuki emphasizes tailored experiences and human connection will define dealership...

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As dealerships look ahead to 2025, Jen Suzuki, sales trainer, president of eDealer Solutions, and host of Loyalty-Based Sales Strategies, highlights the importance of...
Joseph Michelli joins us on today’s Inside Automotive, to share strategies for thriving in 2025 by blending human connection with technology

How customer experience and AI will define dealers’ success in 2025–...

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As we kick off a new year, the focus for leaders is clear: delivering exceptional customer experiences while leveraging innovative AI solutions. Renowned speaker...
CDK announced a multi-year extension of its agreement with Holman, one of the largest privately-owned dealership groups in the United States

CDK extends service agreement with Holman

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Austin, Texas – November 18, 2024 – CDK, the leading automotive retail software provider, today announced a multi-year extension of its agreement with Holman,...
In today's episode of CBT Now, Katie Mares discusses how businesses can attract and retain female consumers and employees.

Why attracting female consumers/employees is key to your business success –...

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The influence of female consumers in the marketplace is undeniable, and understanding how to tap into this demographic can be a game-changer for your...

Marcus Sheridan on why answering buyers’ questions is key to automotive...

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Success in today's market demands a new approach. In the second edition of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content...
Today, we dive into Morgan's book, The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today's Customer.

How dealers can build a better customer experience through employee-centric leadership...

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Businesses are coming to understand that it's not just about the products or services they offer or how superior they are. Customer experience is...
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

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We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
See how automotive dealerships are winning over younger car buyers with cutting-edge digital strategies and irresistible engagement.

Dealerships explore new strategies to win over younger car buyers

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Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social...
In automotive, we rely on the CSI score to give us feedback – and the telephone experience is a high priority on that survey.

How a telephone system can increase your CSI score

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Customer Experience (CX) is created every time a customer engages with your dealership from car shopping research to ongoing service and repair work. It’s...
Today’s service customers want to work with an empathetic, caring person who starts an integrated process that makes service go smoothly.

2024 – Innovate or Stagnate

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Let’s just say it out loud, yes, there are headwinds and challenges ahead for dealerships. Yes, the challenges are in both sales and service....