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online reviews

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

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The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you?...
Elead

How to Increase Engagement With Car Buyers at Your Dealership –...

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On today’s show, we’re so pleased to welcome Jeff Beals, Vice President of operations at Elead and Bill Wittenmyer, Partner and Vice President of...
customer engagement

6 Creative Solutions to Drive Customer Engagement in the Auto Industry

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The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth...
phone

Hold the Phone: The New Rules of Engagement

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If it feels like connecting with your shoppers by phone has become more challenging than in years past, you’re not alone. In a recent...
customer engagement

The Case For Creating A Director Of Customer Engagement Position

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How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
open rate

How To Get A Better Open Rate By Using Email Campaigns

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Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
vinsolutions

VinSolutions Invests in Connect Automotive Intelligence to Ensure Dealers Know Their...

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January 17, 2019 – With a surplus of information right at their fingertips, car buyers are doing more advance research than ever, and they...
contact at once

Contact At Once! Expands Its Platform to Support Apple Business Chat

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In this segment of CBT News, Jim Fitzpatrick sits down with Wesley Miller, Director of dealership sales and Therese Aleman, Senior Director of marketing at Contact...
BDC Department

Shifting the Customer Approach in Your BDC – David Lewis

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Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to...

PERQ: Guided Shopping Helps Attract 30 Percent More Leads

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Many dealers feel like they get a lot of web traffic but are not doing enough to capture it. Enter PERQ, an online guided...