Tag: customer base
Marketing in uncertainty: Best practices for car dealerships
Since 2020, uncertainty has become a running theme for the automotive industry. From material shortages to factory shutdowns, the pandemic became a significant disruption.
While...
The importance of utilizing marketing as a communication tool during inventory...
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
Dress Code – Can Your Employees’ Appearance Give off the Wrong...
Is the dress code for auto salespeople becoming too relaxed? 30 years ago, it seemed that everybody wore a suit and tie to work....
Stair Step Incentive Programs Aren’t All Bad
Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers.
Programs that reward dealer volume sales, known as...
