Tag: customer

With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is...

A recent PWC report found that, "only 36% of consumers feel that their employees understand their needs." Regardless of the truth or argument, perception is...

On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and...

In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan...

While the technician at a dealership rarely gets to speak to the customers directly, there are still things that can be done to increase...

Every dealership is set up the same way – sales, service, parts, and F&I all operate as their own separate departments. Each has a...

Drivers who experience a Check Engine light lose trust in their vehicle. But due to the pandemic, many vehicle owners have held onto their...

As a dealer that sells pre-owned vehicles, apart from customer acquisition, inventory acquisition is always front of mind. Throughout the past year, auctions have...

Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been...

Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to...