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caller

Use These 6 Tips to Treat Every Caller Like Royalty

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Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
CRM

Are You Using CRM to Its Highest Potential?

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Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this...
fixed-ops

Safeguard Growth and Profitability in Your Dealership By Focusing on Fixed-Ops...

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According to a recent report, service departments now comprise 49 percent of a dealership's gross profit. CBT Automotive Network sits down with Jim Roche,...
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

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Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...
Technology

How to Leverage Technology In Auto Sales – John Grace

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Is it time for your dealership’s DMS system to be updated? Or is it time to look into getting a new one altogether? No...
CDK Global

What to Expect from CDK Global’s Acquisition of ELEAD1ONE – Bill...

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CDK Global and ELEAD1ONE are merging together as one company. Joining CBT News to talk more about this new acquisition and opportunity for the CRM company is...
CRM

5 Rules For Choosing The Right CRM For Your Dealership –...

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Most of the data that dealers collect comes from their CRM. We spoke with Bill Wittenmyer, a partner at ELEAD1ONE, to talk about where...
Auto

Customer Reporting Made Easy with CRM Connected App – AutoLoop

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Patrick Kelly, Partner at Autoloop, and Russ Beckenstein, Vice President of Front-End Solutions, Join CBT News on camera to talk everything NADA and what...
Digital Marketing

Cox Automotive: Winning in Digital Marketing Attribution

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It’s no surprise that most dealers and their marketing department are at a loss when it comes to tracking their digital marketing dollars. A...
Brian Pasch

Brian Pasch: Metrics, Attribution and Relevant Marketing Strategies

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  Joining CBT Automotive Networks on the NADA Showroom floor is Auto Marketing Now's, Brian Pasch. We ask for his thought on this years NADA Show and how...