Tag: CRM
Data Enrichment When a Lead Comes Into Your CRM
On this week's episode of Kain & Co., David Kain talks about data enrichment and how having access to customer history data can allow...
Leadership: Using the CRM at Your Dealership
Often times, leadership is not adequately using your CRM. On this week's episode of On the Mark, Mark Tewart talks about how important it...
How Do You Utilize Your CRM?
On this week's episode of On the Mark, Mark Tewart talks about your CRM, the way you utilize it, the way it's setup, and...
How to Effectively Handle Leads and Manage Your Dealership’s BDC –...
Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you...
How AI Can Improve Your Dealership’s Call Center Practices – Mike...
On today's show, CBT's Bridget Fitzpatrick discusses how artificial intelligence is improving call center practices with Mike Haeg, Vice President of Automotive at Car...
Best Practices for Evaluating Your Dealership’s Ad Spend
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
Incorporating Your CRM with Your Phone Process to Capitalize on Leads...
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help...
CDK Global and ELEADONE: The Integration of Companies and Exciting Product...
The retail auto industry saw some big vendor mergers and acquisitions last year that took center stage at this year’s NADA show in San...
Over Engineering in Your CRM
We sometimes have too much engineering in our CRMs. In fact, David says some dealerships don’t concentrate on certain tasks being done properly. See...
Use These 6 Tips to Treat Every Caller Like Royalty
Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
