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Some dealers are questioning whether CRM systems are still relevant. Let me be crystal clear: they are not just relevant—they’re essential

Are CRMs still relevant for dealers in 2024

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The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting...
Boost your dealership's marketing potential by cleaning up dirty data - Brooke Furniss

Boost your dealership’s marketing potential by cleaning up dirty data –...

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Dealers nationwide struggle with "dirty data" in their CRM and DMS systems, which often limits dealerships' marketing potential and causes customer miscommunications. In today's episode...
According to the National Automobile Dealers Association, service parts and sales revenue reached $142.62B, a 3.73% increase from last year.

Driving Dealership Profitability through the Service Drive: A Focus on Training

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The service drive has become a key profit center for dealerships in recent years.  In 2023, U.S. new-vehicle dealerships wrote 264.3 million repair orders, slightly...
TotalCX's collaboration with Elead through ICOM AI technology provides a distinctive advantage to automotive dealerships.

TotalCX revolutionizes the customer communication experience through mobile app integrations

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HOUSTON, December 21, 2023 – TotalCX, the leading provider of AI-driven customer experience management solutions, is proud to unveil its latest groundbreaking development in...
CDK Global's Jessie Hammonds, recently joined Jim Fitzpatrick at the 2023 Digital Dealer conference to discuss customer experience.

Why tailoring the customer experience is key to dealership success —...

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One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...
used car

Tips and tricks to make your used car dealership standout online

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The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers...
Last September, Tom Masano Auto Group made the pivotal decision to adopt a new CRM. Immediately the auto group saw an influx of engagement.

Unleashing growth: what Tom Masano Auto Group did that transformed their...

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In the ever-evolving automotive industry, staying ahead of the competition requires embracing innovation. That’s exactly what Kevin Pitts and Tom Masano Auto Group did...
development

Why sales process training is more important than ever

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Dealership inventories are well below normal for both new and used vehicles and it’s likely to be another year before it has some semblance...
reports

4 key dealership operational reports to analyze and customize

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Recent interest rate hikes coupled with tight supply continue to limit sales of both new and used vehicles. How can you prepare your dealership...
automotive CRM

5 crucial CRM Tasks your car dealership can automate

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With dwindling inventory, a dealership's success largely depends on its ability to serve the needs of its customers. In the past, you did this...