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LGBTQ

What the auto retail industry has gotten right and wrong about...

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Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of...
communications

The role diversity plays in your dealership’s customer communications

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Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving...
diversity

How to integrate diversity into your HR practices and dealership culture

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Welcome to the first episode of Diversity in Automotive brought to you by TrueCar and CarNow, a weekly CBT News series focused on bringing...
Cory Mosley

The Importance of Having a Solid Communication Strategy for Your Dealership...

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As part of our ongoing Coronavirus coverage, we're pleased to welcome back Cory Mosley, sales consultant, and crisis management expert. In this segment, Cory...
reviews

Reviews vs. Referrals

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 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your...

How Can LinkedIn Referrals Benefit You?

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 On today's Tip of the Day, Cory Mosley explains just how important it is to access and engage your LinkedIn referrals and how you...
Tip of the Day

The Idea of Help vs. Service

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 Are you helping people just get through the process of buying a car, or are you delivering true service to create a genuine customer...
customer-centric

How a Customer-Centric Process Benefits Your Dealership

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 Is your sales process dealer-centric or customer-centric? Cory says you might want to take a look at the customer-centric process that’s designed to benefit...
opportunities

What’s in it for You?

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 What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your...
opportunity

Maximize Your Opportunity and Deliver The Promise

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What’s in it for the customer? That’s an important way to look at the road to the sale. However, Cory suggests looking at it...