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service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling...
advertising

Improving engagement with multichannel marketing

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You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has...
marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...

(Part 2) Why you should use YouTube for your fixed ops...

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As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will...
video

Best practices for using video on a dealer site

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We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...
marketing

Benefits of effective seasonal fixed ops marketing

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For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This...
marketing

Digital Marketing Through Video: How to Do It Well

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Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that...
remarketing

The Sales and Conversions Benefits of Target Remarketing

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If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your...
video

5 Reasons Your Dealership Needs Video Now

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If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing,...
social media

Why Organic Social Media Is Losing Its Power?

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Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any...