Tag: consumers
New report finds consumers prefer familiar auto options to advanced tech
While more advanced and exciting technology and drivetrain options are set to flood the automotive market in coming years, a new report found that...
Tips for dealers to do pickup and delivery well
You've heard your customer's responses and requests. Logic alone would tell you that consumers consider pick-up and delivery services important when it comes to...
How dealers can compete with the aftermarket
In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an...
Roadster CMO weighs in on COVID-19 recovery with dealer survey results
Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform...
Facebook seeks to optimize mobile shopping through new automotive ad initiative
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...
Auto industry recovering well amidst retail slump
Most industries have taken a devastating hit because of the coronavirus pandemic, with some recovering at a faster pace than others. The auto industry...
Vaccines and digital payments pave the way for car buyers to...
For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The "How We Shop" report by...
Luxury Vehicle Sales Expected to Rebound from Depression
The coronavirus pandemic has not been beneficial to most industries, and this definitely includes the auto industry. According to Cox Automotive, the Kelley Blue...
Fitting an Off-Road Presence into Your Dealership’s Marketing
In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road...
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty...
Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core...