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dealers

How car dealers can focus on customer retention amid inventory challenges

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Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers...
automotive finance

Experian’s Melinda Zabritski shares key insights into the state of automotive...

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Total open loan balances are on the rise, according to Experian's Q1 2021 State of the Automotive Finance Market Report. So what does this...
reviews

Why soliciting reviews is a solid business plan for dealerships

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The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For...
inventory

Edmunds reports that new inventory continues to ‘dwindle’

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Consumers who are ready to buy that shiny new car at a reasonable price may have to wait a while longer, according to an...
marketing

Consider more consumer-centered marketing plans as your car dealership reopens

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As states begin to reopen officially, dealers should see more traffic on the floors and lots – in theory. It’s welcome news to businesses...

Experian report highlights intriguing Q4 2020 automotive financing data

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2020 shook up many expectations regarding automotive sales and affordability. With consumers facing job losses due to the pandemic, much felt up in the...
digital

Three trends in digital engagement that will impact the auto industry...

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2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly...
car sales

Best practices for engaging today’s car shopper: Remote car sales (Part...

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A study by KPMG has found that for car purchases, "consumers want ... an end-to-end e-commerce experience." They also don't want to step "in a showroom, even...
women

Marketing to women in the post-COVID world

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We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...
Kerrigan

Kerrigan Index report reveals record-breaking stock valuations amid shaky economy

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The COVID-19 pandemic rattled the American economy, and its impacts are still being felt in almost every sector. In 2020, many feared that the...