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consumer privacy

Putting GPS trackers and consumer privacy to the test

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Whether you’re a consumer or a business owner, cybersecurity is becoming more and more important every day.  It’s a big concern. In fact, in...
consumer privacy

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

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Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted...
data privacy

The Ins and Outs of Consumer Data Privacy in the Dealership

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Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with...