Tag: consumer insights

Of all car shoppers in the market, only 6% say their next vehicle purchase will be fully online and 17% are inclined to a...

Over the past year, modern retailing has largely focused on accelerating digital and virtual processes to provide consumers with a much better shopping experience....

For years, dealership lead volumes have been on a steady decline with most car shoppers making initial contact with a dealership via phone or...

For most car dealerships, building trust with car shoppers has proven to be a major obstacle to overcome. According to the December 2020 Honesty...

Cox Automotive recently published the Kelley Blue Book Q4 Brand Watch Report. The study covers both luxury and non-luxury segments. Today on CBT News,...

Automotive retail professionals are gearing up for the start of the 2021 NADA virtual show, including Rusty West, Co-Founder and President of Market Scan,...

The pandemic has shaped how customers are communicating with car dealerships. That’s not just in methodology, like preferring text messages to emails or phone...