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service sales

Overlooked Sales in the Service Department

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The backbone of sales is prospecting, constantly looking for new sales opportunities. Let’s do some prospecting close to home, in the service department. If...
WardsAuto

WardsAuto: The Things They Teach in College These Days

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Elgie Bright educates dealership principals and managers of the future. He heads the automotive marketing and management department at Northwood University in Midland, MI. Many...

CBT News – May 29, 2015

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On today's show: - Why one dealership centers their sales team recruiting around their online reputation - Richard Holland discusses the lessons dealers can learn from...