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startup

How this software entrepreneur found success by reimagining the vehicle trade-in...

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Welcome to another episode of Founder Focus, a CBT original series that focuses on the journeys of some amazing automotive founders. Today, host Steve...

Ford drives a lifestyle brand growth strategy

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Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford...
brand

Gain brand visibility with creative collaborations across industries

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Every company wants to sell more, whether it’s more parts, accessories, service, or more vehicles. While direct messages to consumers are often viewed as...