Tag: CDP
Don’t get left behind: Modernize your dealership playbook – John Fitzpatrick...
The J.D. Power Auto Summit is right around the corner, and this renowned summit serves as a cornerstone for dealership leaders and innovators seeking...
Reimagining what a CDP can do for your dealership – Shaun...
The Germain Motor Co. has been in business since 1947. Today, the company has 19 stores representing 20 brands. The dealer group operates in...
Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
CDP building blocks: Identity, entity and household resolution
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building...
Outsell CEO Mike Wethington on the benefits of having a Customer...
The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget...
