Tag: CBT News
7 key ingredients for dealership-wide accountability
One of the most difficult yet important tasks for business leaders is finding ways to hold their staff accountable. From employees who have worked...
More showing, less selling leads to a better F&I experience
When it comes to the F&I experience, no car buyer wants to be given the fast-talking, hard sales pitch to get them to buy...
40 Under 40 Honoree: Johnny Masano | Tom Masano Auto Group
John "Johnny" Masano, President of Tom Masano Auto Group in Reading, Pennsylvania, continues his family's legacy as a third-generation car dealer. Known for his...
How to be a better car salesperson in the new year
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach....
Should you trust AI with your digital ad dollars?
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity...
Weekly roundup: New car prices fall, hybrid demand rises, Asbury acquisition,...
Earlier this week: New car prices saw a decline in November, with Tesla being the most affected. Hybrid vehicles are gaining momentum as manufacturers...
Hiring auto technicians: exploring alternative industries to recruit from
Finding the right automotive technicians for your dealership can be challenging, especially when the pool of traditional candidates seems to have dried up. Yet,...
40 Under 40 Honoree: Chris Graham | Mike Maroone Chevrolet
Chris Graham is a seasoned professional in the car business, currently serving as the general sales manager at Mike Maroone Chevrolet West Palm Beach....
3 reasons why it’s important to cross train sales & F&I
Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about...
5 ways to turn customers into ambassadors for your dealership
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...