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It is important for leaders to promote a culture of accountability, meaning they must be an example and hold themselves accountable, too.

7 key ingredients for dealership-wide accountability

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One of the most difficult yet important tasks for business leaders is finding ways to hold their staff accountable. From employees who have worked...
Woman choosing a car in a car showroom during the F&I experience

More showing, less selling leads to a better F&I experience

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When it comes to the F&I experience, no car buyer wants to be given the fast-talking, hard sales pitch to get them to buy...
Known for his practical and innovative approach, Johnny Masano has numerous years of valuable experience in the automotive industry.

40 Under 40 Honoree: Johnny Masano | Tom Masano Auto Group

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John "Johnny" Masano, President of Tom Masano Auto Group in Reading, Pennsylvania, continues his family's legacy as a third-generation car dealer. Known for his...
In this article, we offer insights into how the role of the car salesperson is being reimagined in the context of today’s market realities.

How to be a better car salesperson in the new year

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Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach....

Should you trust AI with your digital ad dollars?

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Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity...
Automotive industry shifts and trends: New car prices fall, hybrid demand up, Asbury acquires Koons, EV sales grow, UAW actions.

Weekly roundup: New car prices fall, hybrid demand rises, Asbury acquisition,...

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Earlier this week: New car prices saw a decline in November, with Tesla being the most affected. Hybrid vehicles are gaining momentum as manufacturers...
From airfields to auto shops and beyond: discovering alternative pathways for finding service technicians in the retail automotive industry.

Hiring auto technicians: exploring alternative industries to recruit from

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Finding the right automotive technicians for your dealership can be challenging, especially when the pool of traditional candidates seems to have dried up. Yet,...
Chris Graham is a seasoned professional in the car business, currently serving as the general sales manager at Mike Maroone Chevrolet.

40 Under 40 Honoree: Chris Graham | Mike Maroone Chevrolet

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Chris Graham is a seasoned professional in the car business, currently serving as the general sales manager at Mike Maroone Chevrolet West Palm Beach....
Cross training can provide benefits for both departments, including empathy, better deals and stronger hiring.

3 reasons why it’s important to cross train sales & F&I

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Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about...
ambassadors

5 ways to turn customers into ambassadors for your dealership

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What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...