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Digital Retail

Digital Retail Accuracy: The Easier Path to a Better Salesroom Experience

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Many leading retailers today collect more than half of their revenue online. They can credit their success in large part to presenting all costs with...
Digital Retail

Transparency, Trust, Timeliness — Digital Retail 2.0

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Thanks to the internet, fewer consumers rely on a salesperson to make an informed vehicle purchase. Today, many consumers have a specific vehicle in mind...
Jonathan Dawson

What RED Flags to look for when hiring

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According to the job search website Indeed.com, in 2015 the average annual earning of a car salesperson in the U.S. was around $68,000 including...
Sales Prep

Do consumers want shorter leases?

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Car shoppers are interested in shorter vehicle-lease terms, according to a poll. In an online survey of 2,500 people, about 70% say they would like...
Phil Sura

How to incorporate video in your marketing

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CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to...
Impacting Trends

Daily Newscast: Impacting trends on your dealership

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The number one mistake most social managers make. How to WIN BIG with defensive F&I customers. Two Trends that could have a huge impact on your...

Two Trends that could have a huge impact on your dealership

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Joe Gumm talks with Jeremy Acevedo, Senior Analyst Edmunds