Tag: CBT News
Time: your most precious, most perishable, and most profitable product
I was introduced to a new term recently, “aftersales.” After 40+ years in the automotive business I was unfamiliar with the word. Aftersales refers...
Accelerating trust: How ethics can drive success in auto sales
The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster...
It’s time to mystery shop your dealership’s online car buying process
While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...
Multi-point inspections: Bridging the gap between vehicle owners and technicians
The multi-point inspection process, which has been around for over 100 years, has one central purpose: to sell additional maintenance services. Period. Granted, there...
Higher PVR starts with earlier online presence for F&I
Dealerships who resisted the call in the past to start investing heavily into their online presence were finally forced to embrace this shift during...
5 consumer behavior models that can influence the car buying process
Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and...
UAW demands challenge Detroit’s Big 3 — Is there balance between...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder and CEO of Automotive Ventures, where I put recent automotive and...
Beyond autonomous driving: Exploring cutting-edge technologies reshaping the automotive landscape
Remember the days when your phone could only call others? In 2023, phones have computing power that rivals computers used in the Apollo 11...
From overwhelmed to aligned action: Empowering service advisors for success
Over the last three years, dealerships have had to rely on service to bring in more profit than ever. And service advisors play a...
Unleashing the power within: innovative strategies for creating an engaged workforce
There’s good and bad news when it comes to dealership employee engagement. According to Cox Automotive’s The State of Dealership Staffing report, released in...
