Tag: cars.com
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so...
Brian Archey: Why attribution is so hard | Bob Lutz: Tesla’s...
On today's CBT Newscast for Monday, November 27th, 2017:
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to...
Brooke Skinner Ricketts: How the digital age has changed the 4...
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing...
Brooke Skinner Ricketts: How the digital age has changed the Four...
On today's CBT Newscast for Monday, November 20th, 2017:
How the digital age has changed the Four P’s of marketing
When it comes to marketing, industries...
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same...
Alex Vetter: Tech that helps customers get to know salespeople |...
On today's CBT Newscast for Tuesday, November 7th, 2017:
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for...
Welcome to the New 4Ps of Automotive Marketing
Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk...
Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales...
On today's CBT Newscast for Tuesday, September 26th, 2017:
Tony Zolla: How a face-to-face profile rating system improves sales
Imagine if consumers could take the concept...
Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony...
Delivering Great Content is Key No Matter What Device Consumers Use:...
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall...
