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future of your dealership

7 Ways to Future-Proof Your Dealership

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Has the slow-down arrived? According to CNBC, a number of dealerships are reporting softer sales in recent weeks, creating speculation that auto retailers face tough...
car selling

Cars.com Has a New Sales Approach: “Tinder for Cars”

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Cars.com has decided it’s time to take a new approach in regard to car selling, and it’s an interesting one. By using “swipe” methods like...
personal

Why Automotive Needs to Get More Personal

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The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...

Cars.com’s Newest Product Release with Jake Wittler

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Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales...
Facebook Marketplace

Why Facebook Marketplace Matters to Dealerships

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Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page....
scarcity marketing

Scarcity Marketing Gets Smarter

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Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity...
Diversity

Why the Automotive Industry Needs Diversity

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Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very far to find insights addressing this important...

Increasing Your Dealership’s Lead Conversions and Human Connections – Tony Zolla,...

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Cars.com recently launched a new A.I. powered technology called Hot Car. To learn more, CBT News is joined by Tony Zolla, Chief Product Officer...
newscast

Increasing Your Dealership’s Lead Conversions and Human Connections | Nissan Drops...

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Today on CBT News - Tuesday, May 15th, 2018: Increasing Your Dealerships Lead Conversions and Human Connections - Tony Zolla, Cars.com Cars.com recently launched a new...
Social

Attracting Your Customers Through Instagram and Facebook Using Cars Social

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On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr....