Tag: car
Connected cars and OTAs: What are the pros and cons for...
Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we...
Used car industry seeing more inventory, all-time high prices
Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have...
Vehicle subscription options on the rise from car manufacturers
In the United States, more than 90% of households own a car. However, a shift is happening in the auto industry where urbanites are...
How dealers can compete with the aftermarket
In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an...
New car inventory levels starting to normalize
Dealers can start to breathe a little easier as new vehicle inventory levels continue to rise. Cox Automotive’s vAuto Available Inventory data shows that...
Best practices for using video on a dealer site
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...
Tips for effective vehicle merchandising and marketing – Part 2
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...
Trust Your Judgment
I started my career in the car business selling Oldsmobiles. Since then, I have managed used cars, reconditioning and sales — and I was...
Recap of auto-related mentions in 1st Presidential Debate
As most people were expecting, the first presidential debate was full of shouting and chaos between President Donald Trump and presidential-hopeful Joe Biden. Much...
Benefits of effective seasonal fixed ops marketing
For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This...
