Tag: car
The importance of having an in-person experience in a digitized car...
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...
Key security a priority in the dealership
When customers show up at a dealership for sales or service, they likely aren’t really thinking about how cars might get stolen during their...
Making customer-pleasing changes to the F&I process
After spending an average of more than 14 hours researching vehicles online, the 2020 Cox Automotive Car Buyer Journey reveals that less than half...
Best practices for engaging today’s car shopper: In-person sales (Part 4)
When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions...
Two reasons it may work for the sales consultant to handle...
The F&I department and the process by which they deliver profit for the dealer has been stuck in one paradigm. Customers spend too much time picking out...
Best practices for engaging today’s car shopper: Remote car sales (Part...
A study by KPMG has found that for car purchases, "consumers want ... an end-to-end e-commerce experience." They also don't want to step "in a showroom, even...
Customer satisfaction reaches new heights as online processes advance
Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable?...
Is now the right time to try upfront F&I pricing?
Many years ago, Carmax stormed into the automotive space with the ‘no haggle’ price. What you see on the window sticker is it...no negotiation,...
Deloitte report finds affordability concerns have affected main demographics
The 2021 Global Automotive Consumer Study by Deloitte unveils that as many as 23% of millennial car owners opted to defer car payments in 2020 amid...
Study shows car buyers want a smoother insurance experience at the...
A new study conducted by DealerPolicy revealed that auto insurance plays a larger role in a vehicle purchasing decision than previously thought. More than seven in...
