Tag: car shopping
Strengthen car shopper confidence with transparent penny-perfect payments
The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
The impact of remote-first shopping options and how they can be...
Of all car shoppers in the market, only 6% say their next vehicle purchase will be fully online and 17% are inclined to a...
Why calculating rebates and incentives differently can increase car dealer profitability
2021 was a robust and profitable year for many dealers and OEMs despite the industry’s shortages. But as automakers continue to scale back on...
U.S. car preferences remain conservative and traditional, according to Deloitte study
Americans prefer to keep their transportation options more traditional than most other countries. That’s what the 2022 Global Automotive Consumer Study by Deloitte discovered,...
How to communicate with customers while working with less inventory
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working...
Market Scan’s Rusty West on how car dealers can differentiate themselves...
It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
How to close the sale with an ‘undecided’ woman car shopper
A recent study by Kelley Blue Book revealed one in five men knows the exact vehicle he wants, while women are twice as likely...
5 Top-Notch Social Media Strategies and Management Tools for Your Dealership
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
Why You Need a Live Chat Feature on Your Dealership’s Website
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study
Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they...