Tag: car shoppers
The most important thing car dealers should do in today’s marketplace...
What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
5 auto retail trends car dealers should keep an eye on...
A brief glance back at the auto retail industry from the turn of the millennium would be markedly different than it is today. Cars...
Autotrader’s Kevin LeSage on how car dealers can successfully navigate today’s...
It’s clear that the microchip shortage issue will continue to impact the industry well into 2022, and possibly even into 2023. As OEMs and...
Cars continue to sell over MSRP— How long will it last?
A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20...
Average transaction price for used cars hits an all-time high
For the first time, the quarterly used Average Transaction Price (ATP) has reached $25,410 in the US, according to Edmunds data. It’s no surprise...
Reynolds acquires Gubagoo to expand digital retailing capabilities
The Reynolds and Reynolds Company announced in a press release on June 8 that they have acquired digital retailing provider Gubagoo to round out...
Silent website shoppers: How to convert more car shoppers to phone...
For years, dealership lead volumes have been on a steady decline with most car shoppers making initial contact with a dealership via phone or...
Building trust with online car shoppers through transparency
For most car dealerships, building trust with car shoppers has proven to be a major obstacle to overcome. According to the December 2020 Honesty...
Digital car shopping and buying is the NOW!
We all know that 2020 brought many changes which created enormous shifts in consumer habits and behaviors. These shifts had a major impact on...
Online consumer engagement showing indications of industry rebound
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...