Tag: car sales
How to build a culture of accountability in your dealership
Building a culture of accountability in any business is not easy, but it is critical for the success of teams, including those within dealerships....
5 consumer behavior models that can influence the car buying process
Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and...
Opinion | We need to address declining brand loyalty in the...
The latest results from the 27th annual Automotive Loyalty Awards by S&P Global Mobility present a concerning trend for traditional automakers. Brand loyalty has steadily dropped,...
How AI is revolutionizing automotive sales and marketing
The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving...
How to make car shopping more fun for your customers
Car shopping should be eÂnjoyable, not intimidating. As a dealership owneÂr, your job goes beÂyond simply selling a car. It includes providing helpful adviceÂ...
Try Mark Cuban’s daily routine to elevate your work habits
Most people know Mark Cuban as the owner of the Dallas Mavericks and an investor on the hit reality TV series Shark Tank on...
Q&A | How auto dealers can leverage the return of seasonal...
Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons...
Weekly roundup: Carvana aims to trim debt under new agreement, Fords...
Earlier this week: Carvana, the used-car mega-retailer, revealed its second-quarter earnings and also announced a significant agreement to reduce its total debt by over...
Website personalization is the key to attracting the modern car buyer
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
How to win over a customer who is fixated on price
It's no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that...