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How to build a culture of accountability in your dealership

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Building a culture of accountability in any business is not easy, but it is critical for the success of teams, including those within dealerships....
How consumer behavior models can affect car sales

5 consumer behavior models that can influence the car buying process

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Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and...
The declining brand loyalty statistics are more than numbers; they reflect profound shifts and challenges within the automotive industry.

Opinion | We need to address declining brand loyalty in the...

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The latest results from the 27th annual Automotive Loyalty Awards by S&P Global Mobility present a concerning trend for traditional automakers. Brand loyalty has steadily dropped,...
AI artificial intelligence

How AI is revolutionizing automotive sales and marketing

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The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving...
Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.

How to make car shopping more fun for your customers

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Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­...
There is no doubt Mark Cuban is a very busy entrepreneur, but he has obviously found a way to get everything done and manage his time right.

Try Mark Cuban’s daily routine to elevate your work habits

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Most people know Mark Cuban as the owner of the Dallas Mavericks and an investor on the hit reality TV series Shark Tank on...
Timing is critical to both dealers and car buyers and seasonal sales are once again playing a big role.

Q&A | How auto dealers can leverage the return of seasonal...

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Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons...
Earlier this week, Carvana revealed its Q2 earnings, meanwhile, Ford made a bold move by lowering the price of its electric F-150 Lightning truck.

Weekly roundup: Carvana aims to trim debt under new agreement, Fords...

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Earlier this week: Carvana, the used-car mega-retailer, revealed its second-quarter earnings and also announced a significant agreement to reduce its total debt by over...
Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

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The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
The best salespeople develop rapport with the customer and help the customer understand the vehicle's value without talking about price.

How to win over a customer who is fixated on price

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It's no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that...