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In automotive, we rely on the CSI score to give us feedback – and the telephone experience is a high priority on that survey.

How a telephone system can increase your CSI score

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Customer Experience (CX) is created every time a customer engages with your dealership from car shopping research to ongoing service and repair work. It’s...
A video lead response can lead to more engagement, more sales, and overall better interaction with your customers.

7 essential video lead response tips for car dealerships

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Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine....
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising...

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Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership

Why your ego is sabotaging your sales and how to stop...

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As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence...
Cross training can provide benefits for both departments, including empathy, better deals and stronger hiring.

3 reasons why it’s important to cross train sales & F&I

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Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about...
ambassadors

5 ways to turn customers into ambassadors for your dealership

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What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...
Establishing or refreshing your dealership's unique selling proposition isn’t rocket science. Consider a three-step approach.

What’s your dealership’s unique selling proposition?

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Can you rattle off two or three reasons why customers should choose your store over the competition? If not, it’s time to roll up...
communication

Is there a growing customer communication problem?

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What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to...
In this article, we debunk some AI myths, explore its role in the dealership, and discover why striking the right balance is essential.

The truth about Goldilocks, AI and your dealership

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Let’s face it: technology is no longer a luxury for most of the world; it’s a necessity. Every industry has experienced drastic changes due...