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millennials

Tired of Millennials? Here are three ways to make sure they...

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Let’s be frank: All of this talk about Millennials is getting old, isn’t it? Yes, Millennials are the largest generation (92 million) in American history. Yes,...
sales strategy

How to go from selling 11-12 cars a month to 17-20

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The average salesperson sells about 11-12 cars a month. Whether you're hearing that stat for the first time or not, improving that stat is...

New Vehicle Sales Continue Upward Climb in Northern Ohio

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From the Greater Cleveland Automobile Dealers' Association (GCADA) Cleveland, OH (August 3, 2017) –  While many regions across the United States are reporting softer new vehicle...
marketing

Personalized Messages Hit the Targets

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It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest...

July 2017 Auto Sales Totals

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CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of July 2017
F&I Today

Keeping a Consistent Attitude

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On this week's edition of F&I Today, Becky explains how keeping your word and practicing good ethics is extremely effective when dealing with customers.
Google Analytics and Dealership SEO Weight

Transparent dealers produce more opportunities | What is Your Dealership’s SEO...

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On today's CBT Newscast for Thursday, July 20th, 2017: TrueCar CEO: Transparent dealers produce more opportunities In a recent poll, consumers revealed that, along with politicians,...
Custom Brand Experience

How training new hires impacts your bottom line | Crafting a...

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On today's CBT Newscast for Tuesday, July 18th, 2017: How training new hires impacts your bottom line Joe sat down with Sally Whitesell, Founder/CEO of SW...
Hispanic Market

Impactful ways to tap into the Hispanic market

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Hispanics account for more than 20% of the population (ages 10-39). This year, Hispanics will purchase nearly two million new vehicles. How can your...
Virtual Showroom

Should there be concern with June sales decline | A Virtual...

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On today's CBT Newscast for Tuesday, July 11th, 2017: Should there be concern with June sales decline With the recent decline in auto sales with a...