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video strategy

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership...

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 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
Sokal

Developing a Strategic Ad Spend That Makes Sense for Your Budget...

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 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
memorable customer moments

Train Your Staff to Deliver Memorable Customer Moments with These Tips...

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 There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience,...
Hugh Hathcock

Hugh Hathcock Makes Bold Move in Auto Retail with the Launch...

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   After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail...
recruiting trends

Cox Automotive’s Isabelle Helms Discusses the Latest Recruiting Trends For Dealers

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 Attracting the top talent is always on every dealer’s mind, however as the workforce begins to change, so should recruiting strategies. On today’s show,...
Kerrigan Report

Kerrigan Report: Lithia and CarMax Posting All Time Highs For July

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 Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, founder and managing director of Kerrigan Advisors. In July we see...
Kelley Blue Book

KBB Names the 2019 Top 10 Back-to-School Cars for Students

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A new car can take the sting out of summer's end. With school only a few weeks away, new drivers and their parents are...
practice

The Reward of Consistent Practice

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Nobody gets better on game day. On today's Saturday Morning Sales Meeting, Dave Anderson discusses the rewards that come with consistent practice and preparation.
Dr. Randy Ross

Are You Tired of Losing Your Top Performers? Retain Staff and...

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Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the...
liveperson automotive

How Live Messaging Technology Has Improved Andean Chevrolet’s Digital Retailing Strategy...

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 Today on CBT, we're pleased to welcome Wesley Miller, the Director of Major Accounts for LivePerson Automotive and Frank Reynolds, General Manager of Andean...