Tag: car dealership
Can ChatGPT really help car dealerships?
AI is always depicted as kind of scary in movies.
It learns too much and becomes self-aware. It hates being handled by humans. It rebels....
Why dealerships need first-party data to thrive in a digital world
In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...
How to maximize & personalize dealership marketing in 2023
It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives,...
Engagement supercharged: How data helps dealers understand customers in three dimensions
It’s the year 2023, and while the holiday shopping season has now come to an end, its memory is surely fresh in the minds...
Dealers are optimistic about the future but investors remain cautious
The Kerrigan Advisors Blue Sky Third Quarter 2022 report shows a mix of optimism and caution for the automotive market. A new normal is...
Technology takes the guesswork out of car payments
What will my monthly payment be?
It’s the question on nearly every car shopper’s mind and a critical one to answer accurately if you’re going...
The importance of attracting fleet customers to service and parts
The sales department at your dealership knows how valuable it is to have fleet customers. After all, how much more profit is achieved when...
4 automotive digital marketing trends to watch for in 2023
As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms...
What is a female friendly culture?
Here at Ask Patty, we talk about being female friendly a lot, and for good reason. We made our reputation on helping car dealers,...
How digital signs can elevate your in-dealership marketing efforts
Every boss knows that running a car business takes great leadership, excellent customer service and skilled staff. But what do you do when every...
