Tag: car dealership
Adapting to change: Being female-friendly in the service department
Being female-friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces...
Using strategy and media to differentiate your car dealership
Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So,...
5 simple ways to improve customer retention and satisfaction
If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are...
5 tips to outperform your competitors in the online marketplace
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...
The ultimate company culture checklist for your dealership
What does it feel like to work within the walls of your dealership? Do you feel like your values apply to your everyday work,...
Representation and visibility are key to attract more women to the...
62% of all new cars sold in the U.S. are bought by women, and they influence more than 85% of all car purchases, according...
Why career development plans are crucial for staff retention
The ultimate goal of most job seekers is not only to land employment but to find jobs that can be made into careers. Similarly,...
5 tips to make service more convenient for your customers
With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is...
4 ways car dealers can win against aftermarket service providers
According to the J.D. Power 2022 U.S. Aftermarket Service Index Study, customers increasingly prefer aftermarket service providers to new-vehicle dealers. J.D. Power surveyed almost...
3 tasks BDC staff should handle and 3 they should not
The Business Development Center (BDC) is the central nervous system of many auto dealerships. It's the hub that makes things happen and the lifeblood...
