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In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.

Types of customer data that will help you better understand and...

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Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...
Capitaland Subaru owners Regina Grego and Al Rulu have supported the Animal Protective Foundation for an astounding 25 years.

Capitaland Subaru in New York donates $68,000 to local animal shelter

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Auto dealers are often recognized for their commitment to corporate social responsibility and giving back to their local communities. Capitaland Subaru, in Glenville, New...
Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.

Attracting first-time car buyers: How to understand the needs of younger...

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First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...
A keen salesperson will know that closing the sale isn’t a one-size-fits-all situation. Here are some approaches to consider.

Car sales tips: The most effective ways to simplify closing the...

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Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or...
Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key...

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By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...
To support local mothers in need, Gentle Love Diaper Pantry is teaming up with Monaco Ford, to host "Blooming Love for Moms" diaper drive

Monaco Ford and Gentle Love Diaper Pantry team up for Mother’s...

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Each year, Mother's Day serves as an opportunity to honor, love, and highlight the role and contributions of mothers and mother figures in the...
Getting to the bottom of what the customer needs is a conversation. Here are a few tips for finding out what car buyers are looking for.

Selling is discovery: Determining what your customer needs [+5 questions to...

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Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who...

Car sales tips: Converting aggressive prospects into paying customers

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As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...
Successful salespeople blend the right amount of prospecting and developing their skills on the phone, email, and in-person.

Best practices: Prospecting inbound and outbound sales leads

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Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the...
By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.

9 of the latest trends in automotive email marketing for 2023

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As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...