Tag: car dealership
Types of customer data that will help you better understand and...
Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...
Capitaland Subaru in New York donates $68,000 to local animal shelter
Auto dealers are often recognized for their commitment to corporate social responsibility and giving back to their local communities. Capitaland Subaru, in Glenville, New...
Attracting first-time car buyers: How to understand the needs of younger...
First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...
Car sales tips: The most effective ways to simplify closing the...
Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or...
Marketing challenges dealers can solve with a customer data platform: Key...
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...
Monaco Ford and Gentle Love Diaper Pantry team up for Mother’s...
Each year, Mother's Day serves as an opportunity to honor, love, and highlight the role and contributions of mothers and mother figures in the...
Selling is discovery: Determining what your customer needs [+5 questions to...
Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who...
Car sales tips: Converting aggressive prospects into paying customers
As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...
Best practices: Prospecting inbound and outbound sales leads
Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the...
9 of the latest trends in automotive email marketing for 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...