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Julian Treasure

Using conscious listening to aid salespeople in improving customer satisfaction —...

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In today's noisy, fast-paced, and competitive business landscape, effective listening and speaking are skills you should master. It ultimately impacts your bottom line. On...
Timing is critical to both dealers and car buyers and seasonal sales are once again playing a big role.

Q&A | How auto dealers can leverage the return of seasonal...

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Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons...

New-Vehicle sales pick up in July — Cox Automotive report

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When automakers release their new-vehicle sales figures, it's expected to show significant year-over-year growth and a slight improvement over last month. The market's strong...
With a little preparedness, your sales team will be able to help these new customers get into the perfect EV to suit their needs.

How to answer top EV FAQs this season at your dealership

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It's a new car-buying season, and many new car buyers want to take advantage of the federal government's electric vehicle tax incentives. With many...
Tesla financing

Tesla now offers a 7-year financing term for all vehicle models

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Tesla is producing vehicles at an all-time rate. The EV manufacturer is starting to cling to its inventory despite its excellent delivery rates. Considering the Model 3 and Y, Tesla...
Car buyers who no longer commute to an office seem to be spending more both on the price of a vehicle and the F&I products to protect it.

Are car buyers who work-from-home making F&I sales easier?

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For the last few years since the start of the pandemic, companies have been more open to the idea of working from home to...
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

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Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
EVs can be introduced in your area in much the same way gasoline-powered cars were decades ago: community outreach and education.

Promoting EV adoption through community outreach and education

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We’ll up be upfront: The process of getting people to think about buying electric cars isn’t really all that different from selling a gas-powered...
Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

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The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
Last week, Garcia Subaru North joined the Make-A-Wish foundation and fulfilled a special wish from a teenage brain cancer survivor.

Teen’s dream shopping spree comes true thanks to Garcia Subaru North,...

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In northeast Albuquerque, New Mexico, Garcia Subaru North joined the Make-A-Wish foundation and fulfilled a special wish from a teenage brain cancer survivor. As reported...