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Education is important. Dealerships have an opportunity—and responsibility—to demystify EV maintenance for customers.

Navigating EV maintenance: what dealerships need to know


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Imagine walking onto your showroom floor first thing in the morning. The familiar hum of traditional internal combustion engine vehicles buzzes in the background. But...
The funds raised allow the USO to support over 300,000 service members and their families every year.

Chicagoland new car dealers raise more than $100,000 for the USO

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In an inspiring display of dealers doing good, over 80 local new car dealerships, rallied behind our nation's military under the banner of the...
Your dealership is or will become an expert on electric vehicles. Take advantage of this mastery by promoting what you know. 

6 tips for marketing the benefits of electric vehicles and other...

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Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this...
A dealership evaluation is a preventive exercise that allows you to analyze the areas of improvement and the good practices of your dealership.

Why wait? How evaluating your dealership can help your business

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We all know someone who waited until the last minute to get a service they needed: car insurance, that warrantee on their largest appliance,...
Now’s the time for dealerships to adapt to market disruptions, while also finding success in the face of economic uncertainty.

Selling cars despite the current economic uncertainty

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Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general...
The intricate dance between electric vehicles and software is crafting a new narrative in the retail automotive industry.

The role of software in EVs: opportunities and challenges

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The spotlight in the auto industry has transitioned to an unlikely subject: software. Electric vehicles (EVs), previously dismissed as a niche, are fast becoming...
In the world of automotive marketing, both Google and Bing offer some specific competitive advantages and unique tools.

Google vs Bing search: mapping out the differences

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Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive...
M&A activity has remained strong over the past few weeks, with Group 1 Automotive and other dealer groups making notable buy/sell deals.

Group 1 offloads 4 dealerships, Lithia Motors sells last remaining North...

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M&A activity has remained strong over the past few weeks, with Group 1 Automotive and other dealer groups making notable buy/sell deals throughout the...
online In this article, we’ll explain why photos are one of the most crucial elements of new and used automotive marketing.

Tips and tricks for creating topnotch merchandising photos

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I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale...
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

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In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under...