Tag: car dealership
Auto dealers and digital retailing: a modern marriage
It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers...
Your best F&I trainers may already be under your roof
When it comes to training your newer F&I managers, who do you trust to do it?
Senior managers? Your Director? Or do you use your...
How to measure the value your service advisors bring to the...
Like it or not, a successful dealership boils down to metrics. Hit a certain threshold, and you can rest easy (or easier) until next...
Why tailoring the customer experience is key to dealership success —...
One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...
Why this mindset shift will change your career in automotive for...
Mindsets come from our lived experiences and how our brain interprets the experiences. When you combine your brain with your initial beliefs, a mindset...
Navigating roadblocks: overcoming customer objections when selling EVs
As electric vehicles continue rolling into inventory, dealerships play a pivotal role in selling these vehicles and educating potential buyers about the ins and...
How dealers can attract and retain employees post-COVID – David Meraz...
Recruiting and retaining new and capable workers has been an ongoing challenge for dealers due to the low unemployment rates and rising customer demands....
Exploring the evolution of data in automotive marketing — Aaron Sheeks...
Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive Officer for PureCars. The pair...
Does a single consultant approach make sense in today’s dealership?
F&I has been stuck in a decades-old paradigm of being the last stop in the dealership before being able to drive off in their...
What to look for when hiring a social media manager for...
A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...