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Unpacking digital retailing in auto sales. Discover how TransUnion aids dealers in creating seamless, secure car-buying experiences.

Auto dealers and digital retailing: a modern marriage

It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers...
Trainers for F&I managers

Your best F&I trainers may already be under your roof

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When it comes to training your newer F&I managers, who do you trust to do it? Senior managers? Your Director? Or do you use your...
service advisors

How to measure the value your service advisors bring to the...

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Like it or not, a successful dealership boils down to metrics. Hit a certain threshold, and you can rest easy (or easier) until next...
CDK Global's Jessie Hammonds, recently joined Jim Fitzpatrick at the 2023 Digital Dealer conference to discuss customer experience.

Why tailoring the customer experience is key to dealership success —...

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One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...
Positive thinking will only get you so far, but a positive growth mindset can inspire you to work hard and learn more to grow.

Why this mindset shift will change your career in automotive for...

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Mindsets come from our lived experiences and how our brain interprets the experiences. When you combine your brain with your initial beliefs, a mindset...
Guidance and commitment to education from the dealership will make customers more comfortable switching and staying with EVs.

Navigating roadblocks: overcoming customer objections when selling EVs

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As electric vehicles continue rolling into inventory, dealerships play a pivotal role in selling these vehicles and educating potential buyers about the ins and...
How to recruit and retain new and capable workers has become a trending challenge for dealers due to rising customer demands.

How dealers can attract and retain employees post-COVID – David Meraz...

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Recruiting and retaining new and capable workers has been an ongoing challenge for dealers due to the low unemployment rates and rising customer demands....
Highlights from the 2023 Digital Dealer Conference: PureCars CEO discusses data's role and challenges of EVs in the auto industry.

Exploring the evolution of data in automotive marketing — Aaron Sheeks...

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Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive Officer for PureCars. The pair...
A single consultant approach is worth exploring and could make for a smoother and more efficient car buying process.

Does a single consultant approach make sense in today’s dealership?

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F&I has been stuck in a decades-old paradigm of being the last stop in the dealership before being able to drive off in their...
Social media manager working diligently on tablet and smartphone.

What to look for when hiring a social media manager for...

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A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...