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From airfields to auto shops and beyond: discovering alternative pathways for finding service technicians in the retail automotive industry.

Hiring auto technicians: exploring alternative industries to recruit from

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Finding the right automotive technicians for your dealership can be challenging, especially when the pool of traditional candidates seems to have dried up. Yet,...
Cross training can provide benefits for both departments, including empathy, better deals and stronger hiring.

3 reasons why it’s important to cross train sales & F&I

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Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about...
ambassadors

5 ways to turn customers into ambassadors for your dealership

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What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...
E­mployee motivation is crucial when steering your team toward the­ir goals in the bustling e­nvironment of a car dealership.

Ignite and sustain employee motivation to gain a competitive edge

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In the dynamic and compe­titive world of car dealerships, e­mployee motivation serve­s as the driving force behind achie­ving success. For managers, your pivotal role...
Establishing or refreshing your dealership's unique selling proposition isn’t rocket science. Consider a three-step approach.

What’s your dealership’s unique selling proposition?

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Can you rattle off two or three reasons why customers should choose your store over the competition? If not, it’s time to roll up...
communication

Is there a growing customer communication problem?

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What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to...
In this article, we debunk some AI myths, explore its role in the dealership, and discover why striking the right balance is essential.

The truth about Goldilocks, AI and your dealership

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Let’s face it: technology is no longer a luxury for most of the world; it’s a necessity. Every industry has experienced drastic changes due...
We've put together a few general and a few specific ideas that could improve your dealership's website conversion rate quickly.

Proven strategies to boost your dealership’s website conversion rate

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Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in...

5 areas of service training that often get overlooked

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Within your service department, you have multiple positions working together to create the seamless experience your customers encounter. To ensure maximum satisfaction, every part...
Dealership employees approach a sales conversation with emotional intelligence.

Lead the pack: Why emotional intelligence is the key to automotive...

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Emotional intelligence, also referred to as emotional quotient or simply EQ, is important in any workplace but especially comes in handy at a car...