Tag: car dealership
Brian Pasch discusses surprising results from latest Google SEM Report
Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns....
How can smaller car dealerships compete with big online retailers?
To the Editor:
Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana...
Sonic Automotive increases minimum hourly wage to $15
CHARLOTTE, N.C., August 19, 2021 – Sonic Automotive, Inc. (“Sonic” or the “Company”) (NYSE:SAH), a Fortune 500 Company and one of the nation’s largest automotive retailers, today...
Best practices for used car management with Kelly Automotive’s Chris Saraceno
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...
Online ‘search relevance’ is key to digital retailing — Are OEM...
To the Editor:
I totally agree with Brian Benstock about "search relevance." For years when I was a Porsche dealer I asked PCNA to host...
Selling peace of mind: capitalizing on customer attitudes toward theft and...
Every year in the United States, hundreds of thousands of vehicles are stolen. In 2020, the totals jumped by more than 9% over 2019...
How salespeople can deliver engaging value-based sales presentations to online car...
Whether you’re talking with a customer on the phone, in a virtual meeting, or on the showroom floor – it’s imperative that car salespeople...
How to leverage recall opportunities for added service revenue and used...
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...
Maximizing dealership marketing ROI for the long-term
While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into...
Why eCommerce is here to stay post-pandemic
In 2020 dealers across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures, lockdowns,...
