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At the heart of every dealership lies valuable information - big data. Embracing this wealth of knowledge unlocks a strategic advantage in today's competitive market.

Harnessing big data for dealerships: analysis, techniques and tools

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Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
Honda's venture into CPO leasing is just one indicator of the innovative paths dealerships might explore to thrive in the future.

Honda’s leap into used car leasing: a signpost to the future...

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As Honda announces its foray into certified pre-owned (CPO) vehicle leasing, it may be that the automotive industry stands at a curious crossroads. This move...
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising...

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Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
With the rise of online sales platforms and market competition, the service department offers the recurring revenue essential for growth.

Redefining service excellence: key benchmarks for the future

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Remember the days when the service department felt like an afterthought? In the early stages of your career, you noticed it tucked away, overshadowed...
The best collaborative leadership style for a business will depend on its specific objectives and the needs of its employees.

Stop commanding and start communicating: 6 benefits of collaborative leadership

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The success of a business depends heavily on its people, including everyone from entry-level employees to top executives. Everyone plays a role, and therefore...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Even the most dedicated auto retail professionals need healthy outlets outside of the dealership to recharge their batteries.

Dealer downtime: exploring hobbies and interests that fuel auto retail professionals

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It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your...

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The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change...
There are some easy ways to both be sure current staff is well versed in compliance and that your new hires are too.

F&I checklist and tips for better compliance

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Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance. It’s probably unfair to describe compliance so negatively...
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership

Why your ego is sabotaging your sales and how to stop...

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As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence...