Tag: car dealership
Harnessing big data for dealerships: analysis, techniques and tools
Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
Honda’s leap into used car leasing: a signpost to the future...
As Honda announces its foray into certified pre-owned (CPO) vehicle leasing, it may be that the automotive industry stands at a curious crossroads. This move...
In your backyard: what to do if competitive dealers are advertising...
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
Redefining service excellence: key benchmarks for the future
Remember the days when the service department felt like an afterthought? In the early stages of your career, you noticed it tucked away, overshadowed...
Stop commanding and start communicating: 6 benefits of collaborative leadership
The success of a business depends heavily on its people, including everyone from entry-level employees to top executives. Everyone plays a role, and therefore...
Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Dealer downtime: exploring hobbies and interests that fuel auto retail professionals
It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type...
Tips for crafting winter marketing messages that will warm up your...
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change...
F&I checklist and tips for better compliance
Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance.
It’s probably unfair to describe compliance so negatively...
Why your ego is sabotaging your sales and how to stop...
As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence...