Tag: car dealers
How Ford is growing minority representation within its dealer network —...
Ford Motor Company is taking significant strides to meet its 2020 goal of adding 100 minority dealers within five years. Today on Inside Automotive,...
How is the public responding to new FTC proposed rules? Companies...
Welcome to this episode of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
How car dealerships can prioritize cybersecurity and protect their digital assets
Car dealerships are not immune to cyber and ransomware attacks, which can be very costly to fix. That’s why it’s essential to have the...
4 methods to navigate the most common sales objections — Matt...
Nearly every potential customer you deal with has sales objections or reasons they're hesitant to purchase your product. These objections typically include price, value,...
Barriers and opportunities the auto industry must address to achieve an...
Popular media would have us believe that the automotive industry is on a smooth and rapid transition to EVs. At the same time, governments...
How the Fueling Careers scholarship is driving minority talent to the...
CDK Global and NAMAD, the National Association of Minority Automobile Dealers, teamed up for their sixth annual Fueling Careers scholarship. $50,000 in scholarships was...
How auto dealers are adapting to changes in new car buying...
In the last few years, new and used car dealerships across the U.S. recognized the need for digital transformation, and as a result, customer...
17-year-old invents new electric motor that could reduce EV costs
A 17-year-old inventor might have just helped pull down the cost barrier for cost-conscious consumers of electric vehicles. While electric cars have become more...
Why your car dealership must build a robust first-party data strategy
Car dealers and marketers must develop their understanding of first-party data once third-party cookies are discontinued. Today on Inside Automotive, we’re continuing our conversation on...
6 dealership events that can build brand loyalty in your community
Are you looking for a way to build brand loyalty while attracting and retaining new customers? Your dealership could serve a dual purpose of...
