Tag: car dealers
How influencer marketing can benefit your car dealership
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be...
How fixed operations can manage another tough year amid a double-whammy...
Fixed operations teams around the country have faced a difficult 15 months. COVID protocols, local restrictions and customer hesitancy have driven them to find...
Auto retailers poised to handle inflated vehicle prices on rising materials...
Emptying car lots have been a challenge for dealerships in the hot selling season, but higher profits have been a boon on the backs...
Going off the beaten path for truck and SUV owners could...
Around 12 million light-duty pickup trucks are purchased every year and even more SUVs. For a majority of those units, they’re owned by private...
How to build valuable, digital content for your car-buying audience
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new...
J.D. Power acquires leading automotive finance & insurance software provider Superior...
TROY, M.I., July 7, 2021-- J.D. Power, a global leader in data analytics and consumer intelligence, today announced it has acquired Superior Integrated Solutions,...
What is the most important measurement in business that leaders should...
Loyal and repeat customers are ideal for business owners to acquire, but not all businesses have a clear strategy to bring customers back. To...
How to leverage the service drive for profitable pre-owned acquisitions
As the ongoing chip shortage continues to delay OEM production, dealership inventories have reached historic lows. At the same time, increased consumer demand –...
Expert auto recruiter Anthony Santangelo discusses what skills he looks for...
Sales training today looks significantly different than it did just a few years ago. So as we move into the third quarter of the...
Monetizing build data in the OEM window sticker during the appraisal...
With the cost of used vehicles steadily rising, it is more important than ever to have accurate VIN-decoded information during the appraisal process. Accessing...
