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marketing used cars

Best practices for used car management with Kelly Automotive’s Chris Saraceno

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...

Online ‘search relevance’ is key to digital retailing — Are OEM...

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To the Editor: I totally agree with Brian Benstock about "search relevance." For years when I was a Porsche dealer I asked PCNA to host...

Selling peace of mind: capitalizing on customer attitudes toward theft and...

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Every year in the United States, hundreds of thousands of vehicles are stolen. In 2020, the totals jumped by more than 9% over 2019...
sales presentation

How salespeople can deliver engaging value-based sales presentations to online car...

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Whether you’re talking with a customer on the phone, in a virtual meeting, or on the showroom floor – it’s imperative that car salespeople...
NADA Show

NADA Show Committee Chairman Scott Dube discusses plans for 2022 event...

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The National Automobile Dealers Association is back in Las Vegas, Nevada planning the annual NADA Show which will take place next March 10-13. The...
marketing used cars

How to leverage recall opportunities for added service revenue and used...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...
automotiveMastermind

automotiveMastermind’s Matt Leone on the best ways car dealers can scale...

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Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show,...
marketing

Maximizing dealership marketing ROI for the long-term

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While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into...
digital portfolios

Transforming the road-to-the-sale process deliver streamlined & consistent sales presentations with...

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In the late 1990s and early 2000s, we witnessed changes across industries in response to digital technologies that revolutionized the way we shop for...
influence

How to effectively influence your peers at the car dealership –...

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This past May, we took a look at leadership from the middle of an organization with keynote speaker and New York Times best-selling author,...