Tag: car dealers
What is Google Analytics 4 and why does your car dealership...
Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can also track where consumers go on your...
Showcase top tech in the walk-around to connect to customers
On Tuesday, Kelley Blue Book released a list of automotive technologies for car shoppers highlighting the best features to look for in a vehicle...
It’s finally good to hear an auto CEO say what many...
To the Editor:
The industry and the public do not want EVs to replace ICE on the scale governments are promoting. And, to Tavares’ point,...
How to take control of your data and generate value for...
2021 reaffirmed that the strength of the local car dealer is the winning model. Now, in 2022, it's time for car dealers to take...
Are you asking customers the right questions at your car dealership?
Welcome to another edition of Inside Automotive with Jim Fitzpatrick who is joined by Sean Gardner, instructor and sales trainer with the Joe...
Is virtual F&I here to stay? Probably, and here’s why
Since the start of the pandemic, car buyers and dealerships have had to navigate the steep learning curve of digital retailing to sell in...
What is Ford doing at the Detroit train station?
While most of the recent news about Ford Motor Co. has dealt with its electric vehicle technologies, the automaker announced last week that it...
Is your F&I department keeping up with today’s car buyer? –...
Over the last few years, the F&I department has undergone significant digital changes and continues to impact customer experience in big ways. Today on...
Why trust is a must for growing and retaining your customer...
No matter what business you are in, retaining and growing your customer base must be a priority in your business plan and operational culture....
How will the Right to Repair bill affect car dealerships?
A bill introduced by U.S. Rep. Bobby Rush, D-Ill. intends to give consumers the blanket coverage under federal law to have their vehicle repaired...