Tag: car buying

While at the Automotive Analytics and Attribution Summit, CBT's Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers...

On today's CBT Newscast for Friday, November 24th, 2017: Why customers want total control of the car buying process While at the Automotive Analytics and Attribution...

2016 was the start of the sports-utility-vehicle and crossover takeover, and 2017 represented the complete infiltration. Consumers were interested in vehicles that were larger,...

Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive...

Steve Jobs, CEO, and co-founder of Apple had an interesting philosophy of figuring out what customers wanted. He felt it was Apple’s mission to...

If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the solution be to build one mega-product that would tie...

According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and...

Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years,...

If you talk with online buying enthusiasts, all consumers will eventually be able to purchase a car and do all of the F&I paperwork...

Audi now offers shoppers a virtual reality ‘test drive’ at some of their dealerships. In the works for several years, the new technology lets...