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Pete MacInnis, eLend Solutions- The Biggest Issues of Car Buying

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From "it takes too long," to "there is a lack of transparency," or consumers just want to process everything online, there is a shift...
customer experience

Enhancing the Customer Experience

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We live in a world of constant stimulation. At times it may feel we are on sensory overload from all of the pings, posts...
AutoTrader

AutoTrader Announces New Features That Can Significantly Change The Car Buying...

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When is the last time you ordered an item online? Was it straightforward? Were the pricing and specifications clear? Did you use Amazon, Walmart,...
J.D. Power

Despite the internet’s impact, dealers are still crucial part of vehicle...

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  In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience,...
tip of the day

Five “No’s” before they go

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When people buy products $10,000 and up, 80% of all transactions occur on the fifth request to buy. Paul explains why salespeople in auto...
newscast

The Personalized Customer Buying Experience in 2018 | 8 Steps to...

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On today's CBT Newscast for Tuesday, December 26th, 2017: The Personalized Customer Buying Experience in 2018 Joe Gumm speaks with David Kain the Host of Kain...
car buying

How to Be a 100 Percent Intelligent Dealership

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We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I...
Dealer.com

Selling Quality Inventory by Increasing Your Consumer Reach

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According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that...
Holiday Sales

3 Ways to Boost Holiday Sales at Your Dealership

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The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend...
Holiday Sales

Maximize Your Holiday Sales Marketing

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As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time,...