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Tag: car-buying process

prices

As incentives drop and prices rise, how can dealers convert shoppers...

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For the first time as an industry, the average transaction price for new vehicles scratched its way across the $46,000 mark according to Kelley...
digital retailing

Digital retailing is STILL not plug-and-play

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The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
Roger Love

3 key elements car dealers need to focus on for digital...

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Client Success Director of AutoFi, Michelle Taylor. Lopes gets...
Bickart

OfferLogix EVP Aaron Bickart on the importance of offering a seamless...

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At the dealership level and more importantly online, consumers want to get to the bottom line and want their payments to be exact. This...
car buying experience

The 7 most effective words to use when closing a deal

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the seven most effective words, when closing...
Tautges

COO Joe Tautges shares recap of CDK Global’s first conference

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CDK Global recently held its first conference known as CDK Connect, an event filled with industry experts, breakout sessions, and so much more. Joining...
service

How to get customers to come back for the first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had...
video

5 simple ways to master the professional F&I video call

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There was a time when no dealership (and certainly not F&I) thought much about handling any part of the car-buying process over video, but...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

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You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
car buying process

Simplifying the Car Buying Process for Your Customers

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  On this week's episode of Kain & Co., David Kain invites James Tom, Senior Vice President for Hearst Auto, to discuss how Hearst Auto...